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1.
Social Transformations in India, Myanmar, and Thailand: Volume II: Identity and Grassroots for Democratic Progress ; 2:1-337, 2022.
Article in English | Scopus | ID: covidwho-20244951

ABSTRACT

This book explores the multifaceted obstacles to social change that India, Myanmar and Thailand face, and ways to overcome them. With a collection of essays that identify common challenges and salient features affecting diverse communities, this volume examines topics from subnational and local perspectives across the peripheries. The book argues that identity-based divisions have created a system of oppression and political contention that have led to conflicts of different kinds, and hence serving as the common cause of different social issues. At the same time, such issues have created space for marginalized groups around the world to call for change. The volume recognizes that social transformation comes into being through an active process of deconstructing and reconstructing shared norms and ideas. The contents in this book are thus centered around two focuses: The impacts of identities and grassroots. Both of these aspects are at the heart of each country's transformations towards democracy, peace, justice, and freedom. Under this framework, the chapters cover a diverse range of common issues, such as, minority grievances, gender inequality, ethnic identity, grassroots power in alliance-making towards community peace, recovery and resilience, digital freedom, democracy assistance and communication, and bridging multiple divides. As identity-based cleavages are daily lived experiences for individuals and communities, it requires grassroots initiatives and alliances as well as democratic communication to tackle obstacles at the root. Ultimately, the book convinces readers that social transformations must begin at the individual to communal level and local to national level. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022.

2.
Virtual Management and the New Normal: New Perspectives on HRM and Leadership since the COVID-19 Pandemic ; : 181-201, 2023.
Article in English | Scopus | ID: covidwho-20243860

ABSTRACT

This chapter wants to shed light on the consequences that the COVID-19 pandemic had for human resource development (HRD) in organizations and in the labour market. We intend to compare three situations: Old Normal (before February 2020), New Normal (between March 2022 and October 2021), and Renewed Normal (since October 2021). Crucially, in organizations, work was mostly face to face in the Old Normal, remote in the New Normal, and there is a tendency for some hybrid form to be installed in the Renewed Normal. We compare the three phases in terms of four aspects of HRD and within virtual development relations, namely: work environment, competences, training, and skills. The chapter presents results from a literature review in SCOPUS database. We conclude that COVID-19 changed HRD, because technology changed the environment and, therefore, new competences were required. Therefore, a new form of training was also required, which, when in practice, originated new skills. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.

3.
Educational Philosophy and Theory ; 53(14):1421-1441, 2021.
Article in English | ProQuest Central | ID: covidwho-20237315

ABSTRACT

This paper explores relationships between environment and education after the Covid-19 pandemic through the lens of philosophy of education in a new key developed by Michael Peters and the Philosophy of Education Society of Australasia (PESA). The paper is collectively written by 15 authors who responded to the question: Who remembers Greta Thunberg? Their answers are classified into four main themes and corresponding sections. The first section, ‘As we bake the earth, let's try and bake it from scratch', gathers wider philosophical considerations about the intersection between environment, education, and the pandemic. The second section, ‘Bump in the road or a catalyst for structural change?', looks more closely into issues pertaining to education. The third section, ‘If you choose to fail us, we will never forgive you', focuses to Greta Thunberg's messages and their responses. The last section, ‘Towards a new (educational) normal', explores future scenarios and develops recommendations for critical emancipatory action. The concluding part brings these insights together, showing that resulting synergy between the answers offers much more then the sum of articles' parts. With its ethos of collectivity, interconnectedness, and solidarity, philosophy of education in a new key is a crucial tool for development of post-pandemic (philosophy of) education.

4.
International Journal of Social Sciences & Educational Studies ; 10(2):301-323, 2023.
Article in English | ProQuest Central | ID: covidwho-20237071

ABSTRACT

Teachers have varied perceptions in the implementation of the limited face-to-face classroom interaction. Being the implementers, teachers go through series of preparations in ensuring its success while adhering to the guidelines imposed by the authorities to safeguard the health of both teachers and students. Varied teaching strategies and coping mechanisms were utilized to cater learners' needs and confront challenges. Challenges will always be part of the teaching-learning process, though teachers went on rigorous preparations in the implementation of the limited face-to-face classroom interaction. However, it does not obstruct teachers' focus to cope with these challenges and to innovate strategies to help students achieve their academic success. It is revealed that teachers' flexibility, optimism, and their commitment to their profession, paired with support from the administration were of great help during the implementation of the limited face-to-face classroom interaction in the new normal.

5.
Virtual Management and the New Normal: New Perspectives on HRM and Leadership since the COVID-19 Pandemic ; : 223-242, 2023.
Article in English | Scopus | ID: covidwho-20236427

ABSTRACT

COVID-19 has contributed to a digitalization of communication, and in many cases a distribution of the workforce in organizations. In turn, this has affected knowledge management practices during the pandemic. In particular, this paper scrutinizes the impact of the COVID-19 pandemic on onboarding practices in a large public organization. The research aimed to investigate employees' perceptions of the onboarding process during the COVID-19 pandemic, and how they expect "the new normal” workday to unfold. A total of nine employees were interviewed in a large public organization. We find that COVID-19 caused a certain degree of detachment from the workplace among the new employees, raised issues regarding communication, knowledge sharing and personal development, but also the uptake of an extensive and lasting use of digital administrative systems. The newcomers emphasize the importance of being physically present at work. The unanimous prediction of the post-COVID-19 work future was more flexibility regarding working at the office versus working from home, and a balance for newcomers between presence and e-learning when being onboarded. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.

6.
2023 11th International Conference on Information and Education Technology, ICIET 2023 ; : 370-374, 2023.
Article in English | Scopus | ID: covidwho-20233307

ABSTRACT

Along with hitting certain regions of the country, the COVID-19 outbreak substantially impacted all academic institutions, prompting the traditional classroom structure to be adjusted immediately. Governments have shifted to a virtual learning environment to alleviate separation from educational activities and boost involvement. The primary objective of this research is to examine the different learning techniques used by senior high school students at a Philippine University when they engage in online learning. This study investigates the underlying pedagogies and instructional designs employed in the production and delivery of online courses. Numerous challenges, including infrastructure and school readiness for a rapid transition to distant education, would develop due to the rapid transformation in education. The researchers employed a descriptive technique in conducting this study and set survey questions to collect data from respondents. The non-probability sampling approach is used in this study, and the results are analyzed using a 5-point Likert scale to determine the mean and standard deviation. The study's results indicate that although students are dissatisfied with the online setting due to its performance differences from the traditional approach, they believe the course material to be fascinating and relevant for the future. It is also indicated that the online learning materials have a significant impact and are convenient to their education. The researchers recommend that institutions arrange asynchronous and synchronous sessions throughout the week and that institutions pay more attention to course design. Finally, students should investigate the school's potential for online instruction. © 2023 IEEE.

7.
Asia Oceania Journal of Nuclear Medicine and Biology ; 9(1), 2021.
Article in English | EMBASE | ID: covidwho-20231666

ABSTRACT

The stormy clouds of the coronavirus disease 2019 outbreak caused a rapidly spreading epidemic still hanging over the sphere. Any steps to transition toward a new normal should be guided by health authorities, together with economic and societal considerations. There are various items mainly falling into three classifications, including patient worry, clinical demand, and economic recession. Social distancing, lay-offs, and decreased number of patients with health insurance may lead to a prolonged period to retrieve normalcy. To return to a new normal, an individualized management model should be developed for each laboratory based on staff, instruments, services, crowding, physical space, hospital base unit, or outpatient clinic. Continuous training of different occupational staffs is among the key parameters in maintaining this readiness. The proposed response model should have internal and systemic integrity as well as coherence among the included items in two intra- and inter-unit management categories, namely thinking globally and acting locally.Copyright © 2021 mums.ac.ir All rights reserved.

8.
Russian Law Journal ; 11(9):184-196, 2023.
Article in English | Web of Science | ID: covidwho-20231342

ABSTRACT

Early childhood is considered to be the fastest developmental stage in human life and is essential for the formation of the physical, intellectual, social and emotional domains. Early childhood educators are expected to provide quality education to all young learners because of their high impact. However, before the COVID-19 pandemic, moderate to high levels of psychological burnout already existed among early childhood educators (Al-Adwan, Zaid, Al-Khayat, Mohammad, 2017). The outbreak of the COVID-19 pandemic has caused widespread concern globally, posing unprecedented challenges to various parts of society and education, considered one of the most vulnerable sectors (Lansangan & Gonzales, 2020). All the demands, expectations, and other concerns in this new normal have made teaching and learning an important and popular research topic (Sut & So, 2021). However, little is known about the teaching experiences of the early childhood educators. In this study, it sought to generate a theory in the teaching experiences of early childhood educators in the new normal. With this purpose, this paper utilized the deductive axiomatic approach in theory generation following the steps provided by Padua (2012). There are five axioms construed: (1) the teaching experiences of early childhood educators in the new normal echo the educators' process of development in adjusting to environmental changes;(2) the teaching experiences of the early childhood educators in the new normal involve a learning cycle on how to teach during a pandemic;(3) the teaching experiences of the early childhood educators in the new normal cultivate survival behaviors for overcoming personal and occupational challenges;(4) the teaching experiences of the early childhood educators in the new normal emphasize the fundamental roles of educators in supporting the cognitive, social and emotional needs of children and their families;and (5) the teaching experiences of the early childhood educators in the new normal point out the motivation to achieve a goal. From these five axioms, five propositions were formulated: (1) government agencies and academic institutions should provide substantial supports to early childhood educators to adjust with the environmental changes in teaching during this new normal;(2) professional learning communities of early childhood educators should be encouraged to reflect and share on the teaching experiences during the new normal;(3) trainings cultivating survival behaviors for overcoming personal and occupational challenges should be implemented as part of the early childhood education capability enhancement program;(4 teacher-led guidance and counseling activities for parents and children's wellness should be enhanced to support their cognitive, social and emotional needs;and(5) early childhood educators should continue to stay focus and motivated in achieving their goal by giving them opportunities for reflective narratives. With these papers, a multi-faceted Endeavor theory emerged from the classroom experiences of early childhood educators in the new normal. This theory highlights the multiple challenges and struggles early childhood educators experience in teaching in the new normal.

9.
Philippiniana Sacra ; 58(176):251-266, 2023.
Article in English | Web of Science | ID: covidwho-2327599

ABSTRACT

The events following the Second Vatican Council have affirmed the advantages of using social communication as a means for evangelization. The Church formally recognized, although not without its dangers, that media can serve as a modern-day "Areopagus" in which the preaching of the Gospel can be amplified. Furthermore, prompted by the needs of the time, the Roman Pontiffs beginning from Paul VI up to the present have called for a "New Evangelization" that would respond to the challenges of secularization by proclaiming the Good News through new and creative means. The unprecedented worldwide disaster brought about by the COVID-19 pandemic has only cemented the use of social communications in the life and liturgy of the Church more permanently. However, this moment of tragedy can be regarded as an opportunity for grace and transformation so that the Gospel can find new life in virtual seeds. Virtual preaching, which employs social communications as its primary tool, is thus an authentic and effective way of New Evangelization in the New Normal.

10.
ARPN Journal of Engineering and Applied Sciences ; 18(6):692-701, 2023.
Article in English | Scopus | ID: covidwho-2322686

ABSTRACT

In this fourth industrial revolution of technologies, video conferencing applications are now utilized for online business meetings, online classes, and scientific and experimental purposes engaged in a virtual meeting room due to rigorous cases of coronavirus disease 2019. Several difficulties and technical disruptions were encountered in using the said apps, especially during online classes and business conferences. In connection thereto, this Optimization and Innovative Utilization of Virtual Conferencing Applications dissertation were developed to have a new basis for a technological management approach based on the most commonly used video conferencing applications. The encountered problems, considered factors, and optimization processes were also determined. Descriptive quantitative research was used as methodology, and initial closed-ended questionnaires, evaluation forms with a 4-point Likert scale, interviews, consultations, and testing were the instruments and sources of data. Three hundred one (301) respondents were randomly selected around the Province of Laguna, Philippines, composed of 203 respondents from schools, 78 respondents from companies, and 20 professional evaluators. The developed strategic model was evaluated using 6 out of 8 general characteristics of the ISO/IEC 25010: 2011 system quality model, which includes usability, reliability, performance efficiency, maintainability, compatibility, and security. All data gathered were validated as well as the statistical treatments such as percentage, weighted and composite means, and t-test, which was used to determine the significant difference between the normal and optimized utilization of video conferencing applications. Obtained results revealed that utilizing the developed strategic model was significantly more acceptable and effective rather than the normal utilization of the common apps. The teachers and students and as well as the workers of business enterprises are the beneficiaries of this study to optimize and utilize the said applications for better learning and optimal workflow © 2006-2023 Asian Research Publishing Network (ARPN). All rights reserved

11.
Management and Labour Studies ; 2023.
Article in English | Scopus | ID: covidwho-2322639

ABSTRACT

The objective of this article is to examine the impact of macro-extreme emotional experience (MEEE) and the new societal norms during the COVID-19 pandemic on health and well-being and their situational consequences on emotional labour of frontline employees. The vast literature on emotional labour in the past has focused on several situational cues, and individual and organizational factors as antecedents. We did a systematic review of available literature on emotional labour, literature on sentiment analysis and emotional experience during the pandemic and analysed COVID-19 related blogs using Natural Language Processing (NLP) in RStudio. At the same time, we attempted to look at the possible intervention of individual factors of MEEEs and social aspects of the new societal norms as antecedents on emotion regulation process and its outcome and propose a conceptual framework for future research on emotional labour under the ‘new normal'. It was concluded that perceived risk, fear and anxiety are extreme emotions that individuals are experiencing during the pandemic. © 2023 XLRI Jamshedpur, School of Business Management & Human Resources.

12.
COVID-19 and a World of Ad Hoc Geographies: Volume 1 ; 1:795-813, 2022.
Article in English | Scopus | ID: covidwho-2321943

ABSTRACT

Newspaper comic strip artists in the "funny pages” have approached the subject of the COVID-19 pandemic in a number of ways. There was a delayed reaction to the pandemic because of the significant lead times preceding when the strip appeared in the paper. Some artists chose never to address the pandemic;other strips are "classic” in that they had appeared previously before the pandemic (e.g., Classic Peanuts, For Better or Worse) or were firmly grounded in a different time period (e.g., Prince Valiant) and would not be expected to broach the subject. A variety of aspects of the pandemic were fodder for the strips and panels such as: shortages and rationing, quarantine behavior, hand washing and mask wearing, escapism, family togetherness and its opposite, loneliness, social distancing, virtual meetings and telecommuting. Some of these subjects are exaggerated in an attempt to highlight their humorous, even ludicrous, aspects. Others are especially poignant and pay tribute to health care workers, delivery persons, grocery store employees, teachers, and other unsung heroes helping people get through the worst of the pandemic. Special attention is paid to the themes discussed in the following three comics: Dr. Rex Morgan, MD, Frank and Ernest, and Pearls Before Swine. Thirty-seven comic strips and panels appearing in the daily and Sunday editions of two different Kentucky newspapers to which the author subscribes;they form the basis for the study. These nationally syndicated strips were analyzed from the time of the first stay at home order in mid-March 2020 until the end of February 2021. This examination is exploratory in nature. Trends in the number of cartoons addressing aspects of COVID-19 are analyzed, but more importantly an attempt is made to interpret the themes of the comic strips or panels. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.

13.
Transforming Government- People Process and Policy ; 2023.
Article in English | Web of Science | ID: covidwho-2327052

ABSTRACT

Purpose The purpose of this study is to examine the new normal within a continuum of three types of disruption, each of varying duration. References to the new normal draw attention to the periodic and rising importance of different levels, types, and consequences of game-changing disruption for those in governance roles.Design/methodology/approach In this conceptual research, given the discussion of a return to normalcy near the expected end of the COVID-19 pandemic, the authors organize the literature on disruption in governance into a disruption continuum - emergency, crisis and super crisis - to demonstrate the differences in each type of disruption to establish a distinct view of the new normal.Findings Within the three types of disruption, the first two suit the rational authority model in which disruption is turned over to those in governance roles. However, the rational authority model comes under attack in the super crisis and is increasingly associated with the post-truth era.Social implications In Type 3 disruptions or super crises, the failure of those in control to set the parameters of the new normal raises concerns that the center no longer holds, and as a result, the assumption of an attentive public splinter into multiple contending publics, each with its version of data, facts and images.Originality/value The new normal is typically treated after the result of a black swan or rare and surprising long-lived disruption. In this work, the formulation of the recurrence, ubiquity and controversy engendered by super crises suggests that it is one of the features attenuating and giving rise to fractious incivility in the post-truth era.

14.
Delineating Health and Health System: Mechanistic Insights into Covid 19 Complications ; : 63-95, 2021.
Article in English | Scopus | ID: covidwho-2326334

ABSTRACT

Slow acceptance and delayed response of the state/public have been a common feature in the history of infectious disease pandemics. Globalization affects both the genesis and the control strategies of the pandemics. The general public, health professionals, political leaders as well as administrative authorities, all have shown some or other changes in their routine working or living style while handling the COVID-19 situation. Gradually, the new ways of living ‘the new normal' have transformed into new behaviour. The response of different sections of society has also been different. The bulk of the changes was linked to the fear and panic about the chances of spread/catching of infection which brought the world to its knees. The second wave of the Corona pandemic in 2021 saw shortage and black marketeering of medical supply essentials. Vaccination has emerged as the dominant strategy this time. In the atmosphere of too many rumours, fake news, disinformation and so on, a third wave has now been predicted. There is a significant role of public health discipline in controlling any pandemic like Corona. Generic, age-old preventive measures are the only way out for the infections which spread through the respiratory route, with a fast person-to-person spread. Corona pandemic has provided a lesson for us that for communicable disease control, there is a need to inculcate a nature-friendly responsible behaviour to ensure peaceful co-existence between people and microbes. © The Author(s), under exclusive licence to Springer Nature Singapore Pte Ltd. 2021.

15.
Health Crisis Management in Acute Care Hospitals: Lessons Learned from COVID-19 and Beyond ; : 315-331, 2022.
Article in English | Scopus | ID: covidwho-2326194

ABSTRACT

Whilst there is no universally agreed definition of ‘recovery' in the context of a healthcare system post-crisis, for the purpose of this chapter, recovery is defined as the change to functioning and operations in acute care hospitals from crisis state to non-crisis state. This chapter will present a summary of some of the experiences of healthcare systems worldwide to the COVID-19 pandemic including the successes and shortcomings from all levels within the system. We will present the impact of the pandemic on the building blocks of the healthcare system and outline considerations for its recovery as the early pandemic surge subsides. We will then present a case study of the recovery process from the perspective of SBH Health System in Bronx, USA, following the first surge of COVID-19 in March 2020. Within this, we intend to highlight specific areas for improvement that were indicated by our healthcare system during the crisis and use these lessons learned to implement a plan for recovery of hospital services, continued improvements in-patient care and preparedness for future crises. © SBH Health System 2022.

16.
Med Teach ; 45(6): 633-641, 2023 06.
Article in English | MEDLINE | ID: covidwho-2324365

ABSTRACT

The COVID-19 pandemic, and the resulting need to avoid in-person classes, compelled many faculty members to convert to a completely online instructional format. The literature on selecting media for medical educators, however, provided little assistance for them to make choices that facilitated learning through using alternative online instruction practices. In this study, we addressed the lack of guidance for the use of media to facilitate the effective online medical education. To optimise the transition from face-to-face educational modalities to online learning, we incorporated insights from theories of media synchronicity and learning. We considered the value of existing learning theories in influencing how we could guide entrenched face-to-face educators to online learning practice. Therefore, we employed existing theories and practice to assist in developing an algorithmic approach to guiding these educators. We reassessed the way taxonomies of learning objectives, practice-oriented learning experiences, the social and collaborative features of learning activities, and media synchronicity theory could have augmented face-to-face teaching, and influenced how these could be reconfigured to assist in the transition to online learning. Consequently, we have developed key principles to inform the continuity of design and selection of instructional media in the transition to medical online learning. We have constructed specific criteria for media selection that correspond to the 12 goals of medical learning. We found that the majority of the goals can be more enhanced by synchronous media than asynchronous versions. We discuss the role of instructional media in emergency online medical education as well as emerging models of media selection for the new normal in medical education and future directions for medical education media research.


Subject(s)
COVID-19 , Education, Distance , Education, Medical , Humans , Education, Distance/methods , Pandemics , Education, Medical/methods , Learning
17.
24th International Congress on Acoustics, ICA 2022 ; 2022.
Article in English | Scopus | ID: covidwho-2319109

ABSTRACT

In 2020, Turkish Acoustical Society conducted a survey to measure the pandemic's impact on acoustic evaluation of residential buildings. 1053 people participated in this survey and answered to the questions on their noise annoyances before and during the Covid-19. Results indicated an increased acoustical comfort during the lock-downs due to the decreased environmental noise, but also highlighted the importance of interior noises (from neighbouring dwellings and from one's own dwelling). Other studies from all over the world reported similar results for the first wave of the pandemics. After two years of experience, the question of how user behaviour, acoustical perception and expectance have changed is yet to be answered in order to develop correct strategies and strengthen the acoustical policies for accomplishing sustainable cities. This paper introduces the results of the 2020 study and gives an analysis of the current literature on (1) acoustic perception during the pandemics, (2) working from home and its persistency, and (3) changed user habits in dwellings and in cities. The acoustical requirements in the era of 'new normal' and policy implications are discussed. © ICA 2022.All rights reserved

18.
Journal of Indonesian Islam ; 16(2):426-454, 2022.
Article in English | Scopus | ID: covidwho-2317513

ABSTRACT

This article discusses strategic issues of pesantren management during the Covid-19 pandemic-based "adaptation to new habit” era in Indonesia. The research is carried out to a total of fifteen pesantren in West Borneo, Yogyakarta, East Java, and West Java. Sociocultural perspectives of pesantren during this period also has influenced the emergence of adaptive protocols toward public interest (mas}lah}ah). Therefore, each pesantren has authentic regulations in dealing with the disasterous situation (sadd al-dharā‘i`). The results classify the adaptive responses of pesantren during the pandemic into three categories from the upper, middle, and lower tier management. Aside from misfortunes for humanity during the disaster, academics of pesantren suggest that they obtain several cocktails of wishful thinking from this phenomenon, i.e. inspiring ideas to maintain their faith and piety (hifz} aldī>n) while developing enthusiasm for studying science and religion (hifz} al-‘aql). To summarize, all observed pesantren have attempted to balance physical (bat}īni>yah) and emotional (ża>hīri>yah) neccesities in overcoming the pandemic situation. © 2022, State Islamic University of Sunan Ampel. All rights reserved.

19.
Journal of Behavioral Science ; 18(1):49-64, 2023.
Article in English | Scopus | ID: covidwho-2315837

ABSTRACT

The COVID-19 pandemic severely affected people of all ages, particularly affecting how they adapted themselves to the new normal lifestyle. However, these effects were especially observed in the older adults. Subsequently, the purpose of this study was to develop e-health literacy indicators for older Thai adults in adjusting to live with the new normal lifestyle. In addition, this study collected data to empirically test the hypothesized model with e-health literacy indicators model for older Thai adults. Respondents of the study were 410 older Thai adults, living or working in Bangkok and its vicinity. An exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA) were performed to validate the factor structures obtained by EFA. These factor structures were validated through the first order of CFA;and the indicators and components found were: 1) media and information literacy component, with 19 indicators;2) computer and social media literacy component, with 12 indicators;3) COVID-19 literacy component, with 9 indicators;4) healthcare literacy component, with 11 indicators;and 5) health risk literacy component, with 5 indicators. The second order of CFA proved that the e-health literacy indicators model had an acceptable fit with Chisquare/ df = 2.41, RMSEA = 0.06, GFI = 0.95, NFI = 0.99, CN = 204.13. These findings potentially contribute towards facilitating the ease of living for older Thai adults, capable of using social media literately on a daily basis while maintaining personal self-care standards in accordance with the recognized new normal guidelines. © Behavioral Science Research Institute

20.
Journal of Business Research ; 160, 2023.
Article in English | Web of Science | ID: covidwho-2309572

ABSTRACT

Transformative marketing has been heralded as the future of marketing. While the initial catalyst for trans -formative marketing was the desire of customers for more meaningful engagement, the global impact of great crises (or mega disruptions) has accelerated the evolution of transformative marketing. With a focus on business -to-business (B2B) marketing, this article aims to offer transformative marketing insights to support B2B mar-keters in preparing for, navigating in, and recovering from great crises using the great lockdown that transpired during the coronavirus disease 2019 (COVID-19) pandemic as a case. To do so, this article employs the marketing mix as an organizing framework and performs an integrative review of practice and scholarly articles relating to B2B marketing and COVID-19. In doing so, this article delivers a seminal integrative review that is informed by both practice and scholarly sources in B2B marketing, thereby establishing its methodological novelty and value. More importantly, this article highlights "what" is necessary and "how" B2B marketers can (re)configure the product, price, place, promotion, people, process, and physical evidence elements of their marketing activities to steer their B2B marketing operations toward success in a world where global crises are a commonplace. Therefore, this article contributes in two major ways: the first from a theoretical perspective, by extending the theoretical generalizability of transformative marketing, and the second from a managerial standpoint, by shedding light on practitioner issues and offering practical suggestions for B2B marketers to prepare for, navigate in, and recover from great crises in the new normal.

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